Community Positioning and Packaging
Before a project is ever inked we know how important it is to determine what its positioning will be based on the buyer profiles, market niches and active builders in the market. We know that the amenity must fit the plan and that the product must absorb at the right momentum needed.
We help put these positioning programs together as well as the master planning and product mix long before the deal is shown to the investors or funding sources.
- Land planning for lot sizes, lot pricing, lot-to-value ratios and product mixes.
- Master community architectural styling and merchandising
- Amenity Mixes and site designs
- Phasing and lot absorption schedules / Home sales absorption rates
- Builder programs and marketing fee structures
- Funding and Venture Structuring
We believe in the holistic approach and are most effective when we are included early on in the development process. We have learned that if the product mix and land plan are right, sales come easier and at a much lower cost. We like to work closely with the land planning firm and engineers so that sales and marketing are not forgotten in this crucial stage of the project. Plus, working together helps create the best "package" or overall design and mixed-use program for your community's "positioning".