Today we have active projects in several states providing consultation services or participation
Projects are qualified or chosen based on the participants, the deal structure and its potential to perform.
The firm’s philosophy is, “great teams make great projects”. Time and time again they have shown that in order to be successful you must understand, trust and respect each member of the team. They have worked on some of the finest planned communities in the country and with some of the most notable land developers.
Their commitment to hard work and the success on each project has put them in the best circles of land development excellence, where they now have a long list of clients, contacts and friends who know and understand the land development business. They are active members of ULI, the National Association of Home Builders, the Association of Realtors, the Congress for New Urbanism and the Crittenden Conference group and have held leadership positions in most of these associations as well as served as featured speakers.
The firm has worked on every aspect of creating a new community or turning one around. They are able to dissect a land plan, assemble the builder program, brand the community, launch and maintain the sales velocity at or above the expected level. They are conduits for funding and bringing builders to the table in all product types and price ranges. From master planned resorts to neo-traditional urban infills, the firm knows how to structure the deal, retire the debt and make the profit expected – the true sign of a successful project.
Narrative Building
Community Positioning & Packaging
Before a project is ever inked we know how important it is to determine what its positioning will be based on the buyer profiles, market niches and active builders in the market. We know that the amenity must fit the plan and that the product must absorb at the right momentum needed.
We help put these positioning programs together as well as the master planning and product mix long before the deal is shown to the investors or funding sources.
- Land planning for lot sizes, lot pricing, lot-to-value ratios and product mixes.
- Master community architectural styling and merchandising
- Amenity Mixes and site designs
- Phasing and lot absorption schedules / Home sales absorption rates
- Builder programs and marketing fee structures
- Funding and Venture Structuring
We believe in the holistic approach and are most effective when we are included early on in the development process. We have learned that if the product mix and land plan are right, sales come easier and at a much lower cost. We like to work closely with the land planning firm and engineers so that sales and marketing are not forgotten in this crucial stage of the project. Plus, working together helps create the best “package” or overall design and mixed-use program for your community’s “positioning”.
Narrative Building
Sales Operations & Sales Training
We have found that by getting all the member firms of the development team together for a charette or strategic planning session, mistakes can be avoided and communication is quickly fostered that is invaluable to the development process. We help the client set up and conduct these sessions as well as draft the results and decisions made.
These sessions also help to finalize the overall positioning indicated by our market research, focus studies, or feasibility reports. We set a timeline for the project, its annual sales and marketing program and decide our long-range development strategies. In addition to overseeing the charette sessions, we will offer an array of services in the consultation contract, which can be customized to meet the client’s specific needs.
Narrative Building
Community Positioning & Packaging
Before a project is ever inked we know how important it is to determine what its positioning will be based on the buyer profiles, market niches and active builders in the market. We know that the amenity must fit the plan and that the product must absorb at the right momentum needed.
We help put these positioning programs together as well as the master planning and product mix long before the deal is shown to the investors or funding sources.
- Land planning for lot sizes, lot pricing, lot-to-value ratios and product mixes.
- Master community architectural styling and merchandising
- Amenity Mixes and site designs
- Phasing and lot absorption schedules / Home sales absorption rates
- Builder programs and marketing fee structures
- Funding and Venture Structuring
We believe in the holistic approach and are most effective when we are included early on in the development process. We have learned that if the product mix and land plan are right, sales come easier and at a much lower cost. We like to work closely with the land planning firm and engineers so that sales and marketing are not forgotten in this crucial stage of the project. Plus, working together helps create the best “package” or overall design and mixed-use program for your community’s “positioning”.
What We Offer Our Clients
Community Positioning & Packaging
Strategic Planning
Market Research
Builder Programs
Sales Operations & Sales Training
