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Company Overview

Known across the country as leaders in residential development consultation Southcreek Holdings is a full service land development advisory firm. Founded by Susan Verlander and managed by Greg Verlander, Southcreek is one of the only full service consultation firms focused solely on assisting in the development of residential planned communities. After completing 6 years with Newland Communities one of the top land development firms in the country, Susan formed her own land development firm and began advising some of the most successful planned communities all across the country and South America. The firm’s focus is to help teams design and produce projects that out perform the competition, stand the test of time and leave compelling legacies for the development team members.

After more than 30 projects ranging from 30-acre neo-traditional TND’s to 22,000-acre master planned resorts, the firm’s expertise and scope of services covers all aspects of the land development process. Southcreek ‘s business is to help the client create true realistic land plans with realistic proformas and assemble the team to get it done faster, more costs effectively with even better sales momentum and pricing.

The firm helps the development team determine the market niches, select the product mix, create the land plans, forecast the sales performance, negotiate the builder contracts, select and program the community and club amenities, and implement a successful onsite sales and marketing strategy.

Southcreek also helps lenders with workout strategies to successfully reposition projects under performing in the market.